Last updated: 28 May 2026

This Privacy Policy explains how Signal Commerce LTD, trading as TrueZZZ ("TrueZZZ", "we", "us", or "our"), collects, uses, shares, and protects your personal information when you visit or make a purchase from truezzz.com, contact us, interact with our advertisements, or otherwise use our website and related services.

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.

By using our website, placing an order, creating an account, contacting us, subscribing to marketing, or otherwise interacting with our services, you acknowledge that your personal information will be handled as described in this Privacy Policy.

1. Who We Are

Signal Commerce LTD is the controller of your personal information for the purposes described in this Privacy Policy.

Company name: Signal Commerce LTD
Trading name: TrueZZZ
Website: truezzz.com
Company number: 17132190
Registered office: 128, City Road, London, EC1V 2NX, United Kingdom
Email: contact@truezzz.com

Signal Commerce LTD is a private limited company incorporated in England and Wales.

For privacy-related questions or requests, please contact us at contact@truezzz.com.

2. Personal Information We Collect

We may collect personal information from you when you visit our website, place an order, create an account, contact us, subscribe to marketing, interact with our advertisements, or use our services.

Information you provide directly

We may collect:

• Full name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Account login details, if you create an account
• Customer support messages and correspondence
• Marketing preferences
• Product reviews, survey responses, or feedback you provide
• Any other information you choose to provide to us

Payment information

When you make a purchase, your payment details are processed securely by our payment providers. We do not store your full card number or complete payment credentials on our own systems.

Payment-related information may include:

• Payment method
• Billing details
• Transaction status
• Fraud screening information
• Partial payment card details, where made available to us by our payment provider

Information collected automatically

When you visit or use our website, we and our service providers may automatically collect certain information, including:

• IP address
• Device type
• Browser type
• Operating system
• Approximate location
• Pages viewed
• Products viewed
• Referring website, search engine, or advertisement
• Date and time of visit
• Cookie identifiers
• Shopping cart activity
• Checkout activity
• Email and advertising interactions
• Website usage and performance data

Information from third parties

We may receive information from third-party service providers and platforms, including:

• Shopify
• Payment providers
• Fraud prevention providers
• Delivery, warehouse, supplier, and fulfilment partners
• Marketing platforms
• Analytics providers
• Advertising platforms, including Meta and Google where applicable
• Customer support and communication tools

3. How We Use Your Personal Information

We use your personal information for the purposes set out below.

To process and fulfil orders

We use your information to:

• Accept and confirm your order
• Process payment
• Arrange fulfilment and delivery
• Provide order updates
• Handle returns, refunds, exchanges, and complaints
• Verify transactions
• Prevent and detect fraudulent activity

To provide customer support

We use your information to:

• Respond to questions and requests
• Resolve order or delivery issues
• Manage refund, return, and replacement requests
• Communicate with you about your purchase
• Keep records of customer service interactions

To operate and improve our website

We use information about how visitors use our website to:

• Maintain website functionality
• Improve product pages, checkout, and user experience
• Identify technical issues
• Monitor website performance
• Understand customer preferences
• Improve our products, services, content, and advertising

To send marketing communications

Where permitted by law, we may use your contact details to send you:

• Promotional emails
• Product updates
• Discount offers
• Cart reminders
• Back-in-stock alerts
• Other marketing communications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at contact@truezzz.com.

To show and measure advertising

We may use cookies, pixels, tags, and similar technologies to:

• Show relevant ads
• Measure advertising performance
• Understand whether ads led to purchases or other website actions
• Build or improve advertising audiences
• Limit repeated advertising
• Improve future advertising campaigns

This may include tools such as the Meta Pixel, Google advertising tools, Shopify analytics, and other advertising or analytics technologies.

To comply with legal obligations

We may use your information to:

• Keep business, tax, accounting, and transaction records
• Respond to lawful requests from regulators, courts, law enforcement, or public authorities
• Enforce our terms, policies, and agreements
• Protect our rights, property, customers, and business
• Meet consumer protection, fraud prevention, data protection, and financial compliance obligations

4. Lawful Bases for Processing

Where UK GDPR or similar data protection laws apply, we rely on the following lawful bases.

Purpose	Lawful basis
Processing and fulfilling orders	Contract
Taking payment and providing order updates	Contract
Customer support	Contract and legitimate interests
Fraud prevention and website security	Legitimate interests and legal obligation
Website analytics and service improvement	Legitimate interests, or consent where required
Email marketing	Consent, or legitimate interests where permitted
Advertising, retargeting, and ad measurement	Consent where required, otherwise legitimate interests where permitted
Legal, tax, and accounting records	Legal obligation
Defending or exercising legal claims	Legitimate interests

5. Cookies and Similar Technologies

Our website uses cookies, pixels, tags, and similar technologies to operate the website, remember your preferences, understand website usage, improve our services, and support advertising.

Cookies may be used for:

• Website functionality
• Shopping cart and checkout
• Security and fraud prevention
• Analytics
• Advertising and retargeting
• Measuring campaign performance
• Remembering preferences

Some cookies are essential for the website to work. Others, such as analytics and advertising cookies, may require your consent depending on your location.

You can control cookies through your browser settings and, where available, through our cookie banner or privacy preference tools.

Please note that disabling certain cookies may affect website functionality, including checkout and account features.

6. Shopify

Our store is hosted by Shopify, which provides the ecommerce platform we use to operate our online store, manage checkout, process orders, and provide related ecommerce functionality.

Shopify may process personal information on our behalf and, in some cases, as an independent controller, depending on the service being provided.

You can learn more about Shopify's privacy practices by visiting Shopify's Privacy Policy.

7. Sharing Your Personal Information

We may share your personal information with trusted third parties where necessary to operate our business, provide our services, fulfil orders, comply with law, prevent fraud, and improve our website.

These third parties may include:

• Shopify and ecommerce platform providers
• Payment processors and fraud prevention providers
• Banks and financial service providers
• Warehouses, suppliers, fulfilment partners, and delivery companies
• Customer support platforms
• Email and SMS marketing providers
• Advertising platforms, including Meta and Google
• Analytics providers
• IT, hosting, and website security providers
• Professional advisers, such as accountants, lawyers, consultants, and insurers
• Regulators, law enforcement, courts, or public authorities where required by law

We only share personal information where we have a valid reason to do so and, where appropriate, require service providers to protect your information.

8. Fulfilment and Delivery Partners

To process and deliver your order, we may share relevant order information with fulfilment partners, suppliers, warehouses, logistics providers, and shipping carriers.

This may include:

• Your name
• Shipping address
• Email address
• Phone number
• Product ordered
• Order number
• Delivery instructions
• Information needed to resolve delivery issues

Some fulfilment, supplier, or delivery partners may be located outside the United Kingdom or your country of residence. Where personal information is transferred internationally, we take steps designed to ensure it is protected in accordance with applicable data protection laws.

9. International Transfers

We may process, store, or transfer your personal information outside the United Kingdom, the European Economic Area, or your country of residence.

This may happen when we use service providers, ecommerce platforms, payment providers, advertising platforms, fulfilment partners, analytics providers, or technology providers located in other countries.

Where required, we rely on appropriate safeguards, such as:

• Adequacy regulations
• Standard contractual clauses
• Data processing agreements
• Other lawful transfer mechanisms recognised by applicable data protection law

10. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Typical retention periods include:

• Order and transaction records: retained for accounting, tax, legal, fraud prevention, and business record purposes.
• Customer support messages: retained for as long as needed to resolve issues, manage complaints, and maintain service records.
• Marketing records: retained until you unsubscribe or withdraw consent, unless we need to retain limited information to respect your opt-out.
• Website analytics and cookie data: retained according to the settings of the relevant analytics, advertising, or cookie tools.
• Fraud prevention and security records: retained as long as reasonably necessary to protect our business, customers, and payment systems.
• Legal records: retained for as long as needed to comply with legal obligations, resolve disputes, enforce agreements, or protect legal rights.

11. Your Rights

Depending on your location and applicable law, you may have rights in relation to your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Object to certain processing
• Restrict certain processing
• Request transfer of your personal information
• Withdraw consent where processing is based on consent
• Object to direct marketing
• Lodge a complaint with a data protection authority

To exercise your rights, please contact us at:

contact@truezzz.com

We may need to verify your identity before responding to a request.

12. Marketing Preferences

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at contact@truezzz.com.

Even if you opt out of marketing, we may still send you non-marketing messages, such as:

• Order confirmations
• Delivery updates
• Customer service responses
• Refund updates
• Account notices
• Important policy or security notices

13. Your Privacy Choices

Depending on where you live, you may have additional privacy choices, including the right to opt out of certain targeted advertising or data sharing.

You can manage some choices by:

• Using our cookie preference tools, where available
• Adjusting your browser settings
• Unsubscribing from marketing emails
• Managing advertising preferences through platforms such as Meta or Google
• Contacting us directly at contact@truezzz.com

Where applicable privacy laws define targeted advertising, cross-context behavioural advertising, "sale", or "sharing" of personal information, you may have the right to opt out of those activities.

14. Children's Privacy

Our website and services are not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at contact@truezzz.com and we will take appropriate steps to delete it.

15. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, payment system, or online service can be guaranteed to be completely secure. You are responsible for keeping your account login details confidential and for using secure networks and devices.

16. Third-Party Links

Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, content, or security of those third parties.

We encourage you to review the privacy policies of any third-party websites or services you visit.

17. Complaints

If you are unhappy with how we handle your personal information, please contact us first at contact@truezzz.com so we can try to resolve the issue.

If you are based in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).

Website: ico.org.uk

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements, or business operations.

The updated version will be posted on this page with a revised "Last updated" date. Your continued use of our website after changes are posted means you acknowledge the updated Privacy Policy.

19. Contact Us

For questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Signal Commerce LTD
Trading as TrueZZZ
Company number: 17132190
Registered office: 128, City Road, London, EC1V 2NX, United Kingdom
Website: truezzz.com
Email: contact@truezzz.com